Payless: The Payless Experiment • Ads of the World™ | Part of The Clio Network
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Payless: The Payless Experiment • Ads of the World™ | Part of The Clio Network
Advertising agency DCX Growth Accelerator has created a campaign on behalf of budget shoe retailer Payless that aims to dramatically change perceptions of the brand. It documents how Payless created a fake luxury store named “Palessi,” filled it with Payless shoes that normally retail between $19.99 and $39.99 and managed to sell these ...
May 13, 2022
Payless Shoes
Payless ShoeSource Is Back With A New Look And Name
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Meet Payless Footwear Designer Wendy Wolther
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88K views · 64 reactions | Payless ShoeSource says it will soon file for creditor protection in Canada, and eventually close all 2,500 of its North American stores. Full story: https://globalnews.ca/news/4975274/payless-shoesource-stores-closing-canada/ | Global News | Facebook
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88K views · 64 reactions | Payless ShoeSource says it will soon file for creditor protection in Canada, and eventually close all 2,500 of its North American stores. Full story: https://globalnews.ca/news/4975274/payless-shoesource-stores-closing-canada/ | Global News | Facebook
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1.6M views · 7.6K reactions | Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called "Palessi" in a Los Angeles mall and invited people to the grand opening. The store was stocked with Payless shoes in disguise. One shopper spent $640 for a pair of boots. https://cnn.it/2E34S3P | CNN Business | Facebook
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El momento para comprar tus estilos favoritos en #Payless inicia HOY. ¡Sin exclusiones! 👠🛍 *Compra un artículo y llévate el segundo de igual o menor valor a la mitad del precio marcado por Payless Shoesource. *Válido del 14 de enero al 3 de febrero. Precios: *Tacón Leopardo: RD$1,765 *Tacón Nude: RD$1,765 | Payless República Dominicana
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549 reactions · 17 shares | It's a good day for new shoes. ️ Step into endless styles and enjoy exclusive opening promos at our NEW spot at Ayala Center Cebu! ✨ Opening Bundles ✨  Buy 1, get 15% off  Buy 2, get 20% off 勵 Buy 3 or more, get 25% off  Level 2, near the Bohol St. entrance #LovinItWithPayless #PaylessPH #PaylessStepOfLIfe #PaylessAt15 | Payless PH | Facebook
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549 reactions · 17 shares | It's a good day for new shoes. ️ Step into endless styles and enjoy exclusive opening promos at our NEW spot at Ayala Center Cebu! ✨ Opening Bundles ✨  Buy 1, get 15% off  Buy 2, get 20% off 勵 Buy 3 or more, get 25% off  Level 2, near the Bohol St. entrance #LovinItWithPayless #PaylessPH #PaylessStepOfLIfe #PaylessAt15 | Payless PH | Facebook
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The Power Of Branding Payless created a fake luxury brand called “Palessi” and set up an upscale-looking store. They invited social media influencers and fashion enthusiasts to the grand opening, showcasing the same affordable Payless shoes but rebranded as high-end designer footwear. The attendees, believing the shoes were from an exclusive brand, praised the designs and quality, with some willing to pay hundreds of dollars for shoes that normally cost a fraction of that price. This experiment
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