137: Liam Moroney: Rethinking measurement by balancing pipeline and brand in a nonlinear world
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137: Liam Moroney: Rethinking measurement by balancing pipeline and brand in a nonlinear world
What’s up everyone, today we have the pleasure of sitting down with Liam Moroney, Co-Founder of Storybook Marketing. #attribution #multitouchattribution #b2bmarketing #demandgeneration #intentdata #privacy Full episode: https://humansofmartech.com/2024/09/17/137-liam-moroney-rethinking-measurement-by-balancing-pipeline-brand-and-long-term ...
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