Nine months are running an AI consulting start up in Cabo taught us something backwards. We thought more tools meant more value. More services meant more clients. More complexity meant more credibility. Wrong on all 3. 80% of our revenue came from two things: custom GPTs and educational support for local businesses. Everything else- the shiny new models, the experimental workflow flows, the “cutting edge” demos generated attention, but not money. The lesson: Clients don’t pay for your knowledge
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