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What Are Programmatic Ads and DSP?

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What Are Programmatic Ads and DSP?

What are Programmatic and DSP? In this video, John Lincoln, a digital marketing expert, will explain the two and showcase how they can fit into your overall digital marketing strategy. First of all, DSP stands for Demand-Side Platform. These DSPs are a type of software that advertisers use to automate the process of buying ad inventory from ...

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