The famous scene in the movie Tommy Boy, where Tommy has a meltdown at a restaurant table about how he blew off an opportunity in his business today. Helen, the waitress, notices the down-and-out customer and decides to make his day a little better by giving him an extra grill for the day. Helen observed her customer and understood her customer to do a good deed which increased the connection between the brand and the customer. Like Helen in the movie, brands need to listen to their customers to