NEW YORK -- The average viewer numbers for the Super Bowl increased to 125.6 million after Nielsen released its final viewer figures on Thursday for the Feb. 8 game. It was a 700,000 increase from the ...

Radio World has been following the legal battle over radio research data between Nielsen and Cumulus Media. Here, Jerry Del Colliano summarizes the latest developments and what they mean. The author ...

"Appellant [The Nielsen Co.] has met the requisite standard for a stay pending appeal," the U.S. Court of Appeals for the Second Circuit wrote in a decision pausing a Manhattan federal judge's ...

TV networks and sports leagues rely heavily on Nielsen to to tell them how many people at home watch football games, tennis matches and auto races. Counting viewers in bars, hotels and offices? That ...

Nielsen wants to make it easier for media buyers and sellers to tell when multiple viewers are watching something together. The measurement firm announced on Tuesday that it is piloting a new ...

Nielsen is launching a new pilot program designed to more accurately count co-viewing and better reflect the total viewership for TV programming, particularly live events. The pilot will launched with ...

NEW YORK—Nielsen will launch a pilot program leveraging a new methodology enhancement to account more accurately for co-viewing, beginning Feb. 8 with Super Bowl LX on NBC. The program, which will ...

Three days after Indiana completed its masterpiece, college football delivered another stunner: The Hoosiers’ victory over Miami in the College Football Playoff championship attracted 30.1 million ...

Seth MacFarlane is Nielsen‘s inaugural “Streaming Icon of the Year.” The TV ratings measurement company released the results of the 2025 ARTEY Awards, its annual recognition of the most-watched ...

Logos are more than just a stylish symbol on the hood of a car; they are intrinsically tied to the brand they represent, and many of us come to recognize them immediately. In fact, children can often ...

Fallout returned to Prime Video last month, boosting the series back onto the Nielsen charts against some tough competition from fan-favorite streaming originals including Stranger Things and Landman ...

How serious is the threat to Nielsen Audio radio ratings services from Cumulus Media‘s lawsuit against the nation’s dominant audience measurement and consumer data firm? Rich Tunkel, the Managing ...