When someone taps your link in a social app or email, it often opens in an in-app browser (embedded browser), a contained ...

Giving brands and agencies the clarity they need to understand what drives brand impact, consideration, and incremental sales ...

Today's phones and PCs are full of built-in AI, from Galaxy AI to Copilot, but are these tools powerful enough to replace the apps in my regular rotation? I put it to the test.

When scaling exposes friction, unreliable connectivity is often one of the hidden forces quietly getting in the way.

Alongside narrowing the definition of clicks, Meta is introducing a new reporting metric called “engaged-through attribution.” This category captures conversions that occur after a user interacts with ...

The retail media industry has made significant progress on in-store measurement over the past year, but the conversation remains anchored to outdated assumptions. Test-and-control store measurement is ...

I used to install a dozen little apps for basic tasks. This Android toolkit replaced almost all of them.

Over 255 billion app downloads were recorded globally in 2025, according to data.ai’s 2026 State of Mobile Report—and that number is still rising. If you’re building an ...

Apple researchers ran an A/B test to measure how AI-generated relevance labels would affect App Store search rankings and app downloads.

When everyone uses the same modern tools and presets, everything starts to look identical. Old technology might be the key to ...