The IAB Technology Laboratory today released for public comment tech specifications for OpenRTB 3.0, built upon the framework released last September, as the second step in its introduction to the ...

The revised OpenRTB 3.0 spec released Tuesday makes major changes to the programmatic standard to stamp out bad ads and fraud. The IAB Tech Lab’s new spec is now open for public comment for 60 days.

OpenRTB 3.0 is an overhaul to the real-time bidding framework. The IAB said it will heighten trust in the security of the automated advertising supply chain by giving buyers more transparency during ...

NEW YORK--(BUSINESS WIRE)--The IAB Technology Laboratory released for public comment OpenRTB 3.0, a major overhaul to the real-time bidding framework that will heighten trust in the security of the ...

The Interactive Advertising Bureau’s (IAB) Tech Lab on Tuesday released its OpenRTB 2.4 protocol and the OpenRTB Dynamic Native Ads 1.1 extension for public comment. OpenRTB is the standard protocol ...

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: OpenRTB 3.0 Now Open for Comment; Data Accuracy Most Important Factor When Buying ...

Today, there are essentially two ways in which mobile advertisers can programmatically access video, native and banner inventory: Open RTB and its custom variations, or via mega-publisher APIs. The ...

CTV is the hot new programmatic media channel, but it suffers from fraud, a lack of clear media-buying signals and a hodgepodge of approaches to measurement. The lack of standards is hampering market ...

Research and development consortium the IAB Technology Laboratory released OpenRTB 3.0 for public comment. The IAB has released OpenRTB 3.0 for public comment. OpenRTB 3.0 is an overhaul to the ...