This systematic address change gives Xbox employees distinct professional identities separate from Microsoft’s broader corporate structure. The email transition affects Xbox employees company-wide, ...

Xbox has been on a huge comeback lately, telling players “we are Xbox.” While that message was aimed at fans, it clearly goes much deeper than that. Xbox is also back internally. After shuttering the ...

Xbox CEO Asha Sharma and Xbox executive vice president and chief content officer Matt Booty in an "We Are Xbox" message sent to employees last week revealed a new mission statement that included ...

Corporate rebranding typically involves flashy logos and buzzword-heavy mission statements, but Microsoft’s latest move hits closer to home for Xbox employees. The gaming division is rolling out @xbox ...