Now that mobile deep linking — the process of linking into specific sections of apps — has started to become widespread, it’s increasingly clear that apps should never have been isolated from one ...

In a mobile-first era with sinking conversation rates (due to cross-device tracking challenges) and high levels of distraction, most of our time as marketers is spent on understanding and optimizing a ...

As people spend more time on mobile devices, that means more time is being devoted to apps. About 80% of time spent in mobile now is with apps, and time spent on mobile devices overall outpaces that ...