Gilad de Vries of Outbrain this month wrote a guest post for Forbes that sang the praises of content marketing, while dismissing online display advertising as an inefficient, ineffective money-suck or ...

At a time when advertisers are wondering if the bloom is off the rose for web display advertising, some data points have come in that establish the contrary: 1) Web penetration continues to grow.

Google privately told a federal court that “the open web is already in rapid decline,” a sharp reversal from its public claims that search traffic is booming — and a stunning admission as the Justice ...

"It's clear from the preceding sentence that we're referring to 'open-web display advertising' and not the open web as a whole." Is it? When you purchase through links on our site, we may earn an ...

Brand risk rates dipped to historically low levels in H2 2021, indicating brands’ increased efforts to optimise ad placements toward contextually relevant content. Worldwide brand risk averaged less ...

In the coming months, Google will introduce a smart display web pages feature. This will finally allow smart display owners to read articles and news briefs on their smart displays. Web pages will ...

Microsoft has a small obsession with innovating in the living room, so it should come as no surprise that its research arm continues to plough forward with a 3D browser. Called SurroundWeb, the ...

The old adage in advertising—that half the money is wasted but no one knows which half—turns out to be as true for the digital world as it ever was for traditional media. An astounding 54% of online ...

As long as I've known it the internet has always been a rapidly changing phenomenon. From humble beginnings it has grown into a world-connecting platform by evolving to meet the needs of the public, ...