5 problems and 5 solutions: How health systems are staying agile in the changing marketing landscape
Hospital and health system chief marketing officers told Becker’s that to keep up with the changing landscape of the healthcare industry, marketing and communication leaders must take the lead in ...
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What is problem-solution fit (and how to test it)
You know the feeling. You’ve spent weeks talking to users, sketching ideas, even hacking together a scrappy prototype. People say things like “This is interesting” or “Yeah, we’d totally use something ...
The current ecological crises facing our planet are extensively the result of a human behavioral crisis, according to a 2023 paper appearing in the journal Science Progress. The paper cites economic ...
This article breaks down four problems that marketers face right now and how AI is already solving them. The difference today ...
Today, most marketers don’t have print quality problems with vendors. The ink-on-paper product looks fine. But more of your prospects DO have visibility problems. They DO have cut-through-the-noise ...
In our increasingly digitalized and AI-centric world, businesses are grappling with maintaining meaningful connections with their customers. Technology has brought about efficiency and convenience, ...
Consider someone who’s perfectly content with their office chair. It’s not ergonomic, it doesn’t have lumbar support, but it works. Then, during a meeting or a visit to a friend’s office, they sit in ...
Poornika Ananth does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...
We meet a solutions architect who tells us that his defining characteristic is curiosity, and that for him success is in solving problems with technology, for people. In a recent episode of the First ...
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