IBM has broadcast more than a dozen "Smarter Planet" television ads, most of which document some sort of life-altering technological marvel produced by Big Blue. In the ads, IBM sometimes fights the ...

A $321,853 state grant is rolling into Rochester to train up to 300 IBM workers with a "Smarter Planet" curriculum to be developed by Rochester Community and Technical College. The grant is coming ...

And while they may put a very new face on a venerable IBM, the ad campaign is very much in keeping with a marketing technique IBM has honed for decades. In the beginning IBM had computers but ...

IBM has given adverts a new purpose with its ‘People for smarter cities’ campaign. As part of the larger ‘Smarter planet’ project IBM has worked alongside the communication group, Ogilvy France, to ...

In late 2008, IBM launched the Smarter Planet Initiative, which recognizes that the world is becoming smaller, flatter and smarter. We are moving into an age of a globally integrated and intelligent ...