More than half of all emails are labeled as spam, blocked by inbox providers and fail to reach their intended recipients, according to a new study released Tuesday by Return Path. A reputable sender ...

Increases in worldwide spam volumes have driven ISPs (Internet service providers) to impose tougher filtering standards on email deliverability, making it harder for email marketers to maintain high ...

NEW YORK--(BUSINESS WIRE)--Today marks the release of the annual Sender Score Benchmark Report from email solutions provider Return Path. Using data from Sender Score and Return Path’s Reputation ...

Reputation is an important thing for any business or industry. This is extra true for email marketing. When consumers open their inbox, they are more likely to open a message from a company or brand ...

Over the years, email marketing as a channel has evolved right along with the entire digital marketing ecosystem. One challenge that has emerged for email marketers is getting emails into their ...

NEW YORK--(BUSINESS WIRE)--Email data solutions provider Return Path today released its 2019 Sender Score Benchmark. Using comprehensive data from Sender Score and Return Path’s Reputation Network, ...

When it comes to protecting a company’s reputation, business owners tend to think first about matters like branding and customer service. But perhaps surprisingly, the reputation of a business’s IP ...