Sales. Every great business starts with sales (since without sales and revenue, you have no business.) And just as every great salesperson works from a solid sales plan, so does every great business.

Optimized selling requires a plan that is efficient, effective, well-understood and well-executed. Unfortunately, many business organizations either don’t use a documented sales plan, don’t update ...

Marketing plans set forth comprehensive strategies to develop products and services for specific market segments, inform customers about products and get products into customers hands. A marketing ...

Opinions expressed by Entrepreneur contributors are their own. While a great product is the core of any business, a clear sales and marketing strategy is vital to growth and success. Ads, social media ...

Although the two terms are often used interchangeably, sales plans and marketing plans are not identical. Marketing plans are all about identifying your business' target market and creating strategies ...

Vincent Burruano is an author and consultant who helps sales professionals & leaders achieve better results. www.practical-sales-wisdom.com. If you have a sales organization, you most likely have a ...