4. Purchase Decision Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, ...

While the pace of consumer transactions has been speeding up, B2B purchases actually take 20% longer to complete than they did in 2009. More people are involved in the seven-step purchase process — an ...

The Purchasing Office's goal is to provide excellent service to University departments while complying with applicable State and Federal laws and guidelines. Purchasing also strives to provide an open ...

The COVID-19 pandemic has led many B2B firms to lengthen their purchase cycles and to expect more personalized attention from vendors, according to recent research from Demand Gen Report. The report ...

Prospective buyers of marketing technologies rank demos, test drives, and self-driven online research as the most valuable methods for evaluating products/services, according to a recent report from ...

But this is 2021, there is a new process in town. Organisations need to change their sales strategy or be left behind. Here’s what Sales reps need to know to navigate the B2B buying journey: Buying ...