Traditional marketing is alive and well despite its stodgy old-school reputation with millennials and Generation Z. Examples of traditional advertising include media ads and outreach strategies such ...

Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

From televisions to mobile phones, from advertising billboards to signs on city buses, it’s nearly impossible to avoid the advertising and marketing content all around us. It’s content overload, which ...

PR pro, president of Dalton Agency's Nashville office, author of “The Joy of Propaganda: The How and Why of Public Relations and Marketing.” Today, consumers demand that companies not only offer ...

Promotion extensions are now available for Microsoft Advertising accounts in the U.S. These are similar to Google Ads promotion extensions, including the ability to select from a list of events or ...