In this guest piece for ExchangeWire from Richard Robinson, MD EMEA at Turn, Robinson argues that programmatic advertising is more than just an effective, performance-driven way of advertising. With a ...
As he was driving (coincidentally) past the Brown Derby Dome in his car, retro maven Charles Phoenix was talking about the programmatic architecture movement of Southern California — what he likes to ...
Given the rise of the streaming services in recent years and the increase in over-the-top (OTT) consumption, the challenge for any content provider is finding an audience. In 2021, we saw an increase ...
Want to make a day of kooky roadside architecture? There’s lots of ways you can go about it. Esotouric’s Richard Schave offers one route. “You can start early and have breakfast out in La Puente at ...
Programmatic buying and selling represents nothing less than a revolution in the digital media landscape. Programmatic is not simply a tactic that appends to digital media strategies hatched in ...
Michael Simpkins, Marketplace Commercial Lead at Xandr explains, as the programmatic landscape has become increasingly cluttered and complex over the past decade, many people now assume that media ...
Programmatic TV is having a moment, with TubeMogul’s recent reveal of a television buying product and ESPN’s auction model for some TV ads, but to some it’s “lots of talk.” AdAge rounds up some ...
As he was driving (coincidentally) past the Brown Derby Dome in his car, retro maven Charles Phoenix was talking about the programmatic architecture movement of Southern California — what he likes to ...
Want to make a day of kooky roadside architecture? There’s lots of ways you can go about it. Esotouric’s Richard Schave offers one route. “You can start early and have breakfast out in La Puente at ...
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