REDWOOD CITY, Calif.--(BUSINESS WIRE)--PubMatic, the programmatic advertising platform company for leading publishers, today announced the launch of a new API (application program interface) that ...

NEW YORK, Dec. 4, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of version 1.0 of a Deals API for public comment. This ...

PubMatic, a supply-side platform (SSP), on Wednesday announced it has released an API allowing media buyers to tap into the private marketplace and “programmatic direct” supply. The new API will ...

SAN JOSE, Calif.—Roku and Comcast’s FreeWheel ad tech platform have expanded their programmatic ad partnership to make Roku content, including The Roku Channel, available to FreeWheel demand-side ...

AudienceScience, a digital ad tech company that works directly with brands, on Tuesday updated its ad management platform to let buyers tap directly into supply sources via an API. The API is intended ...

MOUNTAIN VIEW, Calif.—LG Ad Solutions has announced a new integration with Amazon Publisher Services (APS) that enables marketers to access expanded advertising inventory on LG Channels, LG’s free ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...

"The Deals API sync capability directly addresses a key inefficiency in the programmatic supply chain for high-value, curated, private marketplaces," said Anthony Katsur, CEO, IAB Tech Lab. "The ...

New Specification Standardizes Deal Synchronization and Increases Transparency into Seller, Packager, and Curator Roles; Open for Public Comment Through January 31, 2026 "The Deals API sync capability ...

IAB Tech Lab Releases Deals API to Standardize Programmatic Deal Sync IAB Tech Lab Releases Deals API to Standardize Programmatic Deal Sync PR Newswire NEW YORK, Dec. 4, 2025 New Specification ...