Pharma marketers are still getting up to speed on the changing health data privacy landscape. Here’s how they can develop privacy-first strategies.

During a panel at the recent Cannes Lions, Tracy-Ann Lim, chief media officer at JPMorgan Chase, put it simply: “Winter is coming from a data privacy standpoint.” In late April, Google delayed ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Data has the potential to provide a more ...

Jodi Daniels is a privacy consultant and Founder/CEO of Red Clover Advisors, one of the few Women’s Business Enterprises focused on privacy. Consumer data can be an important piece of your sales ...

Publishers, brands and agencies today are navigating a new landscape. With rising consumer expectations and evolving regulations, delivering personalized campaigns requires a fresh approach. The old ...

Vericast will help brands build customer loyalty and trust through consented data SAN ANTONIO, July 25, 2023 /PRNewswire/ -- Vericast continues to strengthen its privacy position to help brands ...

To address concerns over data transparency in decentralized systems, the Ethereum Foundation has announced a detailed plan to integrate full-spectrum privacy mechanisms into the ETH blockchain network ...

Proximic by Comscore's report reveals increased programmatic investment, CTV growth, and a shift towards privacy-focused strategies among advertisers. Proximic by Comscore has released its third ...

Vericast continues to strengthen its privacy position to help brands ethically collect consumer-provided data and utilize it to build loyalty and long-lasting customer relationships. As part of its ...