Nature

First-Principles Studies of Interfacial Properties and Adhesion

First-principles studies employ quantum mechanical methods, most notably density functional theory (DFT), to accurately predict the atomic-scale interactions that govern bonding, mechanical stability, ...
CMS Wire

How to Use ‘First Principles’ to Create Disruption With Your Marketing

First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...
Nature

First-Principles Calculations of Mechanical and Thermodynamic Properties

First-principles calculations, rooted in quantum mechanics and executed without recourse to empirical parameters, provide a robust framework for predicting the mechanical and thermodynamic properties ...
c-span

Principles First

On the C-SPAN Networks: Principles First has hosted 4 events in the C-SPAN Video Library; the first program was a 2022 Speech. The year with the highest average number of views per video was 2025 with ...