All businesses have the goal of making a profit, which requires selling goods or services for more money than it costs to develop, produce and distribute them. The selling price that a business asks ...

"Perceived value" is an important marketing concept. It lies at the heart of marketing and deals solely with the customer's perception of a product. Perceived value is a consolidated measure because ...

Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. Perceived ...