Google has announced changes to keyword matching, including a change that prefers the phrase and broad keywords which are identical to the query string. Google is also updating the matching process ...

Learn how Google's keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords. Google shares a "never-before-seen, under-the-hood" look at its ...

Despite a low multiple, Match Group's revenue growth and capital allocation remain unconvincing, leading me to maintain a Hold rating. Q4 results show a 1% revenue decline, with Tinder's revenue ...

There is an interesting paid search thread over at WebmasterWorld on the topic of using match types. For newbies, match types basically give you the ability to tell how specific or broad you want ...

A phrase match or broad match keyword that is identical to a query is now always preferred as long as it is eligible to match, Google announced on Thursday. In addition, the company has provided new ...

Lack of multiple matching demographic data points. Effectively matching patients requires corroborating multiple data points, but if records don’t have enough data points to match, multiple patients ...