A tagline or motto, more often called a slogan, is a short phrase used in advertising to identify your brand or product. Often conveying a key product benefit, the tagline in an ad should help ...

KFC chicken fried snack box on table in restaurant - Manee_Meena/Shutterstock You know a slogan is working when you don't ...

"It's Rasmuson's opinion time!" That's one of the "catchy slogan ideas" from a slogan generator at shopify.com. I typed in "Rasmuson's opinion," and I got 1,076 options like these: "Unzip a Rasmuson's ...

What company do you think of when you hear “Takes a licking and keeps on ticking”? How about “Relief is just a swallow away”? Or “Like a good neighbor (company) is there”? Slogans such as these are ...

Slogans can, but do not always, function as trademarks. To be sure, the United States Patent and Trademark Office (“USPTO”) frequently allows slogans such as JUST DO IT! or QUALITY THROUGH ...

“Clear Eyes, Full Hearts, Can’t Lose!” is one of the greatest motivational mantras ever. Unfortunately, it belongs to a fictional team on “Friday Night Lights,” a TV series that went off the air in ...