NOBS is an oral care company dedicated to creating high-efficacy, non-toxic hygiene products. Best known for their flagship hydroxyapatite toothpaste tablets, the brand focuses on sustainability, ...

Are you a print subscriber? Activate your account. By Lauren Tucker - 23 min 22 sec ago By Ewan Larkin - 53 min 22 sec ago By Tim Nudd - 53 min 22 sec ago By Asa Hiken - 53 min 22 sec ago By Ad Age ...

Mumbai, April 6 (IANS) Actress Anushka Sharma has been appointed ambassador for toothpaste brand Colgate Active Salt, it was announced on Thursday. She says its blend of modern and traditional ...

An unlikely ingredient is behind a new toothpastes researchers say can help restore teeth. A research team from Queen Mary University of London developed a very fast dissolving "bioactive" glass that ...

Anushka Sharma, who has been riding high on the success of her production venture Phillauri, has been roped in as the ambassador for toothpaste brand Colgate Active Salt. The actress said that the ...

Toothpaste is the ultimate life hack -- it not only keeps our teeth spotless, it's also a guarantee that our friends won't ...

Before a 19th-century Connecticut inventor named Washington Wentworth Sheffield came up with the idea of using a collapsible lead tube for long-term toothpaste storage, people used to keep the stuff ...