As William Shakespeare famously said, “This above all: to thine own self be true.” And, it can also be said, be true and loyal to those nearest and dearest to you. Whether you’re looking for a sweet ...

We show loyalty to our parents, our partners, and our best pals. And, of course, our furry friends. But if someone asked you to capture that emotion in words, what would you say, exactly? If you’re ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is a loyalty program? It’s a program designed to get ...

It's no secret that loyalty programs have become increasingly popular. According to a survey by Lending Tree, about 80% of American consumers are members of at least one loyalty program. A loyalty ...

To receive the Vogue Business newsletter, sign up here. Are customer loyalty programmes fit for purpose? For luxury companies seeking a competitive edge in a post-pandemic world, that’s become a ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

YouGov, an international market research and data analytics firm, and Mando-Connect, a partnerships and rewards agency, have commissioned the largest ever study into what the British think of brand ...

Rise in Agentic AI usage: 7 out of 10 marketers feel comfortable using AI-powered agents, an emerging form of AI Loyalty ROI achieving new heights: 83.0% of loyalty programme owners reported a ...

Many loyalty programs collect detailed purchase histories and preferences, and increasingly use algorithms to offer targeted ...