Airbnb is finally taking a big, expensive swing into the experiences category with its launch of "Icons." The non-traditional accommodations come with a non-traditional business model – they’ll be ...

Results of a survey commissioned by Engage People, a loyalty network that enables program members to pay with points directly at checkout, found that 90% of consumers are open to switching brands.

PORTLAND, Ore.--(BUSINESS WIRE)--SheerID, the global leader in identity verification for commerce, today announced the publication of its 2024 Consumer Loyalty Report. Retailers are leaning into ...

Several hotel loyalty programs have seen substantial growth in recent years, with Hyatt reporting it had increased its loyalty program membership 22% in the first quarter from last year. So what are ...

Question of the day: How do you navigate the world of loyalty programs, reward systems, membership programs and subscriptions? How can you choose (besides a coin toss)? Is there even any significant ...

Zsuzsa Kecsmar is the CMO and Co-founder of Antavo, the Enterprise Loyalty Cloud providing best-in-class loyalty technology. Two of the ways we're seeing companies prepare for a potential spending ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

The cost of acquiring new customers is 5-7X higher than retaining one, particularly in a tight economy. That is why Superlogic is announcing an exclusive opportunity for all American Express merchants ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Customer relationship management (CRM) software company, Salesforce, has partnered with layer 2 blockchain platform Polygon for an NFT-based loyalty program, said Ryan Wyatt, president at Polygon Labs ...