Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up paying more than they did before.

The company's first rewards program, called Chiptopia, trumped the rewards offered by Starbucks, Dunkin' Donuts, and other leading loyalty programs.

A lined-up collection of payment or loyalty cards - Irik Bik/Shutterstock You probably like saving money at the supermarket, right? Of course you do; everyone does. These days, though, it can feel as ...

Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

Verizon customers have reported receiving emails that notify them about the removal of loyalty discounts. The change, set to begin no sooner than September 1, 2025, is prompting concern and confusion.

(WHTM) — I was out of the country for a few weeks, and everyone “missed” me. No, not my friends and family back home. Or, well, maybe they did; I didn’t ask them. But I know Supercuts missed me when I ...

Brands like Nittany MinitMart, Quality Oil and Weigel's are moving beyond a one-size-fits-all approach. Earlier this year, Quality Oil Co., which owns and operates three convenience retail brands, ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

Today’s consumers have more choices than ever before, giving them unprecedented power in the marketplace. With more competition entering the online and offline retail space, retailers find it more ...

Travel loyalty programs have evolved significantly since their launch several decades ago, and this episode of the Skift Travel Podcast takes a look at how travel brands are using them to boost ...

General Motors is streamlining its GM Rewards loyalty program and launching a revamped GM Rewards Mastercard. The new card is issued by Barclays US Consumer Bank. The updated program aims to deliver ...