One of the interesting changes in terminology is that of the meaning of machine learning (ML). In the olden days, way back in the 1980s, machine learning referred almost exclusively to the to ...

Has your effort at local optimisation gone wrong? Don’t fret, you’re not alone. Often, startups and small businesses fall into the trap of hiring inexperienced digital marketing companies that do no ...

Global optimisation techniques encompass a broad spectrum of methodologies aimed at locating the absolute minimum or maximum of complex functions, often characterised by multiple local extrema. These ...

Local SEO has historically been seen as the art of directory optimization, Google Business Profiles, and locally-run ads. And while these methods are effective in getting you found in local search, ...

Following the venture capital deal and the spin-off of Vicinity Media as a separate entity, BPS has restructured and streamlined its focus on local search under the stewardship of Gabriella Eidelman.

There’s no question that Google is the primary focus when optimizing for SEO. That said, it should not be the only focus. Bing, Yahoo, and Baidu all have millions of users. These “secondary” search ...

The local SEO playbook that worked for years no longer delivers. Even businesses with strong rankings and steady traffic are disappearing from a critical slice of search results. Here’s what happened ...

LONDON--(BUSINESS WIRE)--As businesses across Europe, the Middle East and Africa look for efficiency gains and ways to increase revenues during the pandemic, many are turning to prescriptive analytics ...