The Super Bowl is more than a game. It’s the biggest media moment in the country, and Levi's fully captured the entire moment ...

Levi’s 501s may forever be the best jeans for men, but I must confess: I’ve never found a new pair that fits my body. Over the years, I’ve tried every style, from the 501 shrink-to-fits to the premium ...

The ad is part of a broader campaign that spotlights culture curators with Levi's products as the anchor.

The denim brand's "Behind Every Original" campaign also features Questlove clad in a denim-on-denim look.

Levi’s constantly pushes the envelope for denim. In a myriad of ways, the mega-brand continues to innovate, from making jackets that control your smart phone to using lasers to fade denim. One of the ...

For the past few decades, Levi’s has been dealing with a problem the king of American jeans created for itself. The San Francisco denim slinger made jeans so well throughout the twentieth century that ...

Levi Strauss & Co. has reopened its San Francisco museum, The Vault, offering a look at how Levi's jeans have shaped music, fashion and culture for more than a century. The newly reimagined space ...

Shop Levi’s jeans for up to 76 percent off during the brand’s Presidents Day sale. Shop the 10 best deals on barrel-leg, wide ...

Levi's 2026 Super Bowl commercial focuses on the backside of the iconic denim brand. Shai Gilgeous-Alexander, Doechii, ROSÉ, Questlove and Woody from Toy Story are among the celebrities who lend ...

Levi Strauss's direct-to-consumer business is booming and now accounts for nearly 50% of all revenue. The shift comes as department stores face an uncertain future in the U.S. and Levi's looks to grow ...

Since the legalization of hemp in the United States at the end of 2018, the industry has been exploding: Reports and Data estimated it'll be worth $13.03 billion by 2026. While you've probably noticed ...