Owing to the unpopularity and shortcomings of some direct marketing strategies, you may want to adopt indirect marketing strategies, such as coupon mailings, trade shows and public relations. Indirect ...

Most companies use both direct and indirect marketing channels to reach their audience. As a small-business owner, it's essential to understand the differences between the two and create a strategy ...

With as much as 70% of all world trade being sold though indirect channels, B2B companies are working hard to launch channel programs or enhance those already in place. Indeed, companies are expected ...