Account-based marketing was never just about marketing. Practitioners and advocates know its success depends on sales team involvement. Account-based marketing (ABM) was never just about marketing.

Are we sick of the word collaboration yet? Maybe. Collaboration has long been a subject of discussion, yet it continues to arise as one of the most relevant issues I hear as a leadership and team ...

Forbes contributors publish independent expert analyses and insights. Carol Kinsey Goman is a contributor on body language and presence. Apr 10, 2025, 07:08pm EDT Over the years, I’ve spoken on ...

Collaboration is in the eye of the beholder: everyone says they do it but in practice it means different things to different people. Diverse industries – from logistics to energy to education to the ...