Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws. For one, Universal Analytics (UA), the ...

Under the shift, which Google said would eventually be rolled out to all users, old addresses would remain active. Messages ...

Google today announced that Google Analytics will stop logging IP addresses and the company plans to sunset its legacy Universal Analytics product in a privacy standards overhaul. In its place, Google ...

Google announced two new features in Google Analytics updates that aid how users manage the administration of reports. It issued a redesign of the administration page and an email scheduler update.