As a business owner, you can't properly target or service your audience if you don't gather information about their specific wants, needs and fears. One of the most effective means of obtaining this ...

Focus groups steer the decisions of many organizations, including small businesses, by sharing their opinions and giving feedback on products and services. A focus group meeting follows a structured ...

User-Created Clip September 19, 2019 2012-09-17T19:11:52-04:00https://images.c-span.org/Files/f01/20120917191204001_hd.jpgFocus group examples Focus group examples ...

Opinions expressed by Entrepreneur contributors are their own. Research is a crucial component of any successful business decision. One of its most popular and effective forms is focus groups, where ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...