Opinions expressed by Entrepreneur contributors are their own. Explainer videos are one of the most potent tools that startups can use to secure seed funding. What? Yes. Explainer videos have emerged ...

An explainer video is an excellent way to introduce potential customers to your company or a new offering. The goal of an explainer is to explore a problem your product or service solves, then show ...

Law firms have been slow to take advantage of the opportunities available through video. While a detest for specific platforms such as TikTok is understandable, law firms are remiss to ignore the ...

Get this: 92 percent of B2B customers watch online video, and 43 percent of them watch online video when researching products and services for their business. So, I’m sure you’ve got a great video ...

Opinions expressed by Entrepreneur contributors are their own. According to Clutch, 64% of small businesses have a digital footprint on the web, and each is trying to win as many customers as possible ...

Intense competition and consumers’ growing awareness of promotion have made a modern marketer’s job challenging. Content that could have worked wonders until recently may now fail to attract attention ...

It seems like only yesterday that we first heard of Dollar Shave Club, doesn’t it? It might be tough to remember where you first heard about the subscription shaving service—from a friend, a co-worker ...

A few years ago, while trying to come up with a way to make my assignments more relevant to my students’ lives and to ignite passion in their work, a flurry of “explainer videos” started popping up on ...