Symmetry in advertising uses a sense of balance and proportionality to appeal to a target audience. Small businesses often do not have the capital for large advertising campaigns. Therefore, using ...

Imagine slicing a room down the middle and placing the halves on a double-pan scale. Would one side weigh down the other or would they be equal? This week is about the principle of balance. Interior ...

There's something inherently pleasing about things that match – from matching pillows on a couch to matching paintings on either side of a room. These elements create a sense of cohesion, balance, and ...