Behind some of the most recognizable iconography in the world, from American presidential campaign logos to New York City subway signage and Apple keycaps, is one Swiss designer and a textbook he ...

If there were ever a typeface Mecca, during the sixties it was Photo-Lettering Inc., in New York City. With thousands of photo fonts at the ready, this was where pilgrims and art directors from ...

Balance Getting the balance right of a typeface will help legibility. Contrast For example, bright text against a dark backdrop or vibrant against a pale background. Contrast can draw attention to a ...

A shop sign in Venice, Italy (all photos by Molly Woodward from her Vernacular Typography project) One of the most overlooked design casualties of global homogenization is regional lettering. The ...

Over the past few years, I kept bumping into something called Hershey fonts. After digging around, I found a 1967 government report by a fellow named Dr. Allen Vincent Hershey. Back in the 1960s, he ...