Google said it is seeing some promise in tests where third-party cookies are replaced by interest-based audience (IBA) targeting methods on its display advertising network. New research analyzing the ...

Posts from this topic will be added to your daily email digest and your homepage feed. The search giant will start enabling its new privacy-focused APIs on July 24th, with the goal of phasing out ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

The war against persistent zombie cookies—cookies that never seem to lose your data, even when you delete them—rages on, as users learn more about the technology. While awareness is rising thanks to ...

Google is downplaying reports of malware abusing an undocumented Google Chrome API to generate new authentication cookies when previously stolen ones have expired. In late November 2023, ...

With the demise of third-party cookies on the horizon, advertisers and the internet's gatekeepers are scrambling to come up with better ways to serve users relevant ...

Google Analytics 4 is enhancing its privacy features in preparation for the deprecation of third-party cookies next year. The platform told Search Engine Land that it is accelerating the roll out of ...

There is a new malware found that takes advantage of Google's use of cookies via Chrome, and through this, it can utilize the data to allow authentication to one's account and access it. This is now ...

Privacy regulations and cookie restrictions are making traditional tracking methods less reliable. For agencies, the challenge is to gather meaningful insights while ...