While it's been established that B2B businesses often benefit from content marketing, one type of content leads the way to more credibility (and conversion): case studies. In general terms, a case ...

The humble case study is a content staple for B2B marketers. Will Green reveals the steps to take to ensure yours impresses your prospects Case studies should be a marketers’ dream tool. In a B2B ...

Case studies are one of the most enduring B2B content formats – and with good reason. For a prospect, there are few things more compelling than seeing how someone in a similar situation solved a ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...