The claim that Facebook Instant Articles is about a faster user experience is a red herring. While that may be one goal, the program has a strong business rationale: It extends Facebook’s walled ...

Microsoft has built a way to port campaigns running in the Facebook Audience Network into the Microsoft Audience Network and is rolling out the feature to all advertisers in the United States, the ...

Microsoft took the first step to integrate data from its LinkedIn acquisition into a new advertising platform that launched Thursday. Microsoft Audience Network, a platform powered by artificial ...

Just in: Microsoft Ads added new bid strategies to its Microsoft Audience Network ads. While Microsoft has supported automated bidding strategies for its core campaign types, they’ve added two new ...

Microsoft introduced several updates to Audience Ads bidding, placements, and availability. To include more accommodation options, Microsoft renamed Hotel Campaigns to Lodging Campaigns. Microsoft ...

Facebook unveiled its mobile ad network at its f8 Developer Conference on Wednesday, noting the Facebook Audience Network will include native advertising formats for developers that “want to invest a ...