Love a Labubu? Now Hello Kitty is getting in on the action with a special collab. Here is everything you need to know to get ...

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Jill Koch, SVP of Brand Management and Marketing at Sanrio Inc., tells PEOPLE about the roll out and what fans can expect It's time to meet some of Hello Kitty's closest pals! Sanrio is introducing ...

Labubu's are dressing up in a hint of Sanrio charm!

Restock info for Pop Mart's limited release Hello Kitty & Labubu bag charms blind box, along with a closer look at each ...

Here for the cozy decorating or the serotonin-boosting cuteness? Hello Kitty Island Adventure has a lineup of characters who do way more than just look adorable. These fan-favorite friends offer ...

A staff member poses with Hello Kitty at the CUTE exhibition in London, on January 24, 2024. CUTE is the first major exhibition to examine the complex "power of cuteness." Editor at Large She’s one of ...

It's time to meet some of Hello Kitty's closest pals! Sanrio is introducing new characters to the U.S. market in 2026, sharing the first looks at the new lineup with PEOPLE. The new characters are ...