Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Researchers from Universidad Carlos III de Madrid, HEC Montréal, and University of New South Wales, UNSW Sydney published a new paper in the Journal of Marketing that performs a meta-analysis of ...

Has written national studies on consumer behavior and retailing and has been published in major journals. Serves as consultant for several professional groups and has extensive experience with ...

NEW ORLEANS, LA, UNITED STATES, July 30, 2025 /EINPresswire.com/ -- In a digital economy where attention spans have shortened and brand competition has intensified ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...