Kanye West’s antisemitic rants have cost adidas dearly in popularity (and monetarily) as fans of his are upset that the company cut ties with the MAGA rapper. On the flip side, others felt they took ...

As a number of Adidas’ high-profile celebrity partnerships fizzle out — or in the case of its collaboration with Kanye West, a.k.a. Ye, go up in flames — the company is shifting its strategy to make ...

Investor focus is intensifying on Adidas as the sportswear giant prepares to release its full-year results and, crucially, its outlook for 2026. In a notable sh ...

Foot Locker has entered an “enhanced” relationship with adidas in which the brands will work together to improve product innovation, create elevated experiences and drive deeper customer connectivity.

HERZOGENAURACH, Germany, Dec 8 (Reuters) - As sportswear rivals jockey for position ahead of next year's Paris Olympics, Adidas is aiming to stamp its brand on smaller events such as breaking, ...

The Agravic line from Adidas has earned its rightful place on the trail running podiums in recent years – perhaps most notably on the feet of David Roche as he demolished the longstanding Leadville ...