Now that RSAs (responsive search ads) have replaced ETAs (expanded text ads) in Google Ads, it may be time to rethink your strategies for optimizing ads. Optimizing RSAs takes a whole different ...

Google has quietly started testing placing headlines within the ad copy description text in live ads. Advertisers were not given prior notice about the ad copy variation experiment, and the ...

Microsoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality. Ad customizers allow advertisers to create hundreds of different variations of ...

Creating ads can feel like an overwhelming task, especially when you’re juggling tight deadlines, limited resources, and the pressure to stand out in a crowded digital space. Whether you’re a small ...

Apple is preparing to present more ads during searches on the App Stores, but has told advertisers they can't pay to get ...

Meta Platforms aims to allow brands to fully create and target advertisements with its artificial intelligence tools by the end of next year, the Wall Street Journal reported Monday, citing people ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today released its inaugural State of Ad Creatives in App Marketing report, the ...

Google is preparing to run tests in which its platform will create variations of the brand's existing AdWords ads and run them across its network. The AdWords feature is designed to improve campaign ...

You may wonder what the point of this article is? Why should you test your ads? Isn’t just paying Google enough to get your ads where they need to be? While Google Ads can help increase qualified ...

One of the most important attributes of a successful PPC manager is the ability to incorporate new technologies in existing management strategies. With the official sunset of Google Ads standard text ...