A few weeks back, I left a screening of Twisters in 4DX (a multi-sensory experience in which your seat moves, water sprays in your face, wind whips your hair, and flashing lights mimic lightning) ...

“We can hit you with 10 smells,” the technician explains, pointing to a nozzle around three feet from my face. “Not all at once, obviously. But over the course of the film. We’ve got florals – meadows ...

When audience members take their seats to watch “Bullet Train” in a 4DX auditorium this weekend, they will be greeted with a choice. Within the armrest lies a small button that allows viewers to ...

Aaaaah! Cinema exhibitors are introducing one of those tricksy alterations to the viewing experience that indicates they’re panicked about some other medium. This time the gimmick is a South Korean ...

I don’t know about you, but it takes a lot to get me to the movies these days. The handful of films I chose to see in theaters this year — Dune: Part Two, The Substance, and Twisters among them — all ...